“Social Investments of Business in the Development of Omsk. Map of Perception of the Social Activity of Companies”

At the business forum “BUSINESS. POWER. SOCIETY: THREE FORCES OF DEVELOPMENT OF THE OMSK REGION”, the founder of the social design center “Platforma” Alexey Vladimirovich Firsov presented a unique study entitled “Social Investments of Business in the Development of Omsk. Map of Perception of the Social Activity of Companies”.

The main goal of the study is to understand how effectively companies invest in the social sphere and how these efforts are perceived by Omsk residents themselves.

The “Platforma” study emphasizes that the social activity of business is not just charity, but a strategic direction of development that directly affects the well-being and attractiveness of the region. Understanding how these investments are perceived by residents becomes a key factor in building a sustainable and prosperous Omsk.