Avangard trained Kuzbass exporters
On August 7-8, the “first” module of the “Export Forsage” acceleration program was held. The topic of the module was: “Market selection and buyer search”
Over the course of two days, the following topics were considered:
▪️ features of the choice of the foreign market, its algorithm and tools;
▪️ marketing research and its algorithm;
▪️ analytical products of the REC Group;
Particular attention during the second day of training was also paid to the issue of preparing the product for the requirements of the market/buyer and the protection of intellectual property.
The speaker was the Deputy General Director of the SEZ “Avangard” and an accredited trainer of the Export School of the REC – Mikhail Derevyanko
During the inter-module period, participating companies are actively working with mentors. As part of this work, consultations are held, homework is done and a roadmap for exporting is being formed.