Omsk entrepreneurs have access to free targeted advertising setup

The new service was developed by the “My Business” center commissioned by the Ministry of Economic Development of the Omsk Region within the framework of the national project “Small and Medium Enterprises and Support for Individual Entrepreneurial Initiatives.”

Targeted advertising is text, photo, video ads on various types of social networks. They are shown to users who meet the specified characteristics. This could be gender, age, geographic location, interests, behavior. Ads may appear in the news feed and stories, in video content and clips or text and graphic blocks, as well as on partner sites.

“Today, Russian social networks are used by more entrepreneurs as a universal platform for promoting their business. Representatives of small and medium-sized businesses on these platforms look for their target audience, present their services and products, and, as a rule, set up advertising themselves. It can be difficult to understand all the tools and features of the functioning of this business promotion channel, so the “My Business” center offered such a measure of support,” explained Daniya Begisheva, deputy manager of the Omsk Regional Fund for the Support and Development of Small Businesses.

The new service includes setting up an advertising account and training on the basics of running a campaign, budget allocation, and marking features in the advertising account. The training program contains: webinar, personal lesson with a curator in an offline or online format of your choice.

The speaker and mentor will be a leading specialist from the Digital World company.

“95 million people log into VK every month; a diverse audience is represented here: from teenagers to adults, from students to business owners. Proper targeting settings allow you to show your advertisements only to interested people. We will tell you how to do this correctly during the training program,” said Artem Galoyan, director of the Digital World company.

The service is available to individual entrepreneurs and LLCs that have been operating for at least a year. Limited number of seats. You can apply for participation in the program on the Russian SME platform. In the section “Regional support measures”.

Registration on the platform is required.

Additionally, a free webinar “Targeted Advertising for Business” will be organized for everyone on April 9 at 16:00. You can connect via this link.

We also remind you that the Ministry of Economic Development and the VK holding launched a program to support small and medium-sized businesses; now individual entrepreneurs and legal entities can double the advertising budget for promoting goods and services in the VK Advertising service. Within the framework of the program, it is possible to double the advertising budget in the amount of 500 to 10,000 rubles. To participate, you need to submit an application: https://vk.cc/cr0U59, receive a call from a consultant at the “My Business” center, activate a special coupon sent by a specialist, deposit any amount from 500 rubles into your personal account in VK Advertising. The budget amount will double automatically. The program is valid until April 30.

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