Participants of the “Export fast and the furious” plunged into the study of marketing
On August 21-22, training was held on the second module of the acceleration program “Export Fast and the Furious”, on the topic “Export Marketing”
The speaker was an accredited trainer of the REC School of Export and Deputy General Director of the SEZ “Avangard” – Mikhail Derevyanko
During the two days of training, participants learned:
— the structure and content of the marketing mix in export activities;
— the concept of the target audience and various approaches to determining the export price of the product;
— distribution channels when entering foreign markets;
— an algorithm for developing company positioning options and the main promotion tools.
In conclusion, the participants evaluated all marketing tools in terms of their effectiveness.
For the inter-module period, program participants will go to do their homework and meet at the next module “Formation of financial conditions for an export transaction”